A Person Who Sold Over A Billion Dollars Worth Of Stuff Tells How He Did It.
The Ron Popeil Story @ Uncommon Business Ideas that Work blog
US Entrepreneur Ron Popeil, the inventor of products such as the Pocket Fisherman and the Food Dehydrator, introduced the Showtime Rotisserie BBQ. Marketed in the seductive TV infomercial format he pioneered, Popeil demonstrated the durability, versatility, and appeal of the oven -- a contraption equally adept at producing a "scrumptious, flavorful rib roast" as it was a "mouthwatering pork-loin roast", and made it a hit. He is said to have sold iver 7 million of pieces, generating a billion dollar plus revenues.
Read more about how he did it at the blog post here , written in May 2006
No comments:
Post a Comment