Thursday, August 16, 2007

CIO Can Help Disruptive Businesses - Clayton Christensen

CIO Can Help Disruptive Businesses - Clayton Christensen

CIOs at established companies can help identify and foster disruptive innovation to ensure future growth in existing and emerging markets, say Clayton Christensen, Mark Johnson, and Jeremy Dann in this article @ Optimize Mag(November 2002 issue)

Disruptive innovations have proven to be the genesis of major waves of growth in a wide array of industries, from information technology to transportation. For established companies to become successful at disruptive innovation, they'll need to develop robust, repeatable processes aimed at identifying, screening, and shaping disruptive-business ideas into growth engines.

As executives trained in both technology and strategy, CIOs are uniquely positioned to be change agents and aid in the business optimization required to achieve this type of innovation. CIOs can play a key role in developing and effectively applying the critical processes necessary to embrace and prosper from disruptive innovation.

Read more from this insightful article here @ Optimize Mag

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