Friday, August 17, 2007

Quirky Ideas -> Creativity -> Fantastic Business Ideas

Quirky Business Ideas -> Fantastic Businesses

Thriving enterprises such as Netflix, Cold Stone Creamery, and Geeks On Call all began as "quirky" ideas, says this interesting article from MSN Encarta.

The article goes on to provide anecdotal narration of how three quirky ideas made it big.

1. NetFlix - Reed Hastings came up with the concept after a trip to his local video store. Like so many of us have, he forgot to return a movie on time, and was informed that he owed a $40 late fee. Hastings thought to himself that there got to be a better way. And with that thought, Netflix was born. Toda, Netflix is a household name that offers access to more than 55,000 movie titles for a flat monthly fee - and no late charges! Now, that's a cool way to turn a grumpy day into a million $ business!

2. Cold Stone Creamery - What began as Donald and Susan Sutherland's quest for the perfect frozen dessert has evolved into one of the top franchises in the United States. Cold Stone now has more than 1,200 locations. The success of the business is attributed to the passion its franchisees have for the product. To build on that momentum and provide a solid foundation for its franchisees, Cold Stone sends them to Ice Cream University--a training facility located at its headquarters in Scottsdale, Arizona. Now, that sure is a sign of passion!

3. Geeks on Call - Richard Cole, founder and CEO of Geeks On Call, who was growing frustrated with his PC's antics, was tired of long wait times on telephone help lines - and the mediocre service at the end of it! He began to wonder about how convenient it would be to have personal computer support available on call - and founded G o C. Today, Geeks on Call averages about 10,000 computre fixes per month. Key to the operation's success is the training of the company's technicians. All Geeks On Call employees are required to have A+ certification. They must also pass the Geek Test.

Read the full report from here @ MSN Encarta

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