Disruption in the Rock Guitar World
Came across an interesting item on disruptive ideas at The Disruption Group blog.
The author discusses anothe classic case of a disruptor entering established markets with a new product and winning (at least on the way to winning it.
In the case study presented in the post, the disruptor - Line 6 - rather than asking how to beat the incumbents through incremental innovations in electric guitars (almost always a failing strategy), looked at things differently. Using their expertise in digital modeling amplifiers and effects that recreated classic tube sounds via modern DSP (digital signal processing) electronics, Line 6 asked the question that no guitar builder would ever have considered: why not model the guitar itself using the the DSP created classic tube sounds? By dramatically altering the process in which the sounds are created, Line 6 was able to offer an electric guitar that "digitally recreates any of 25 vintage guitar sounds at the touch of a knob, allowing you to use the same instrument to perform with sounds as varied as those of Keith Richards or Bruce Springsteen, who use Telecasters, to Johnny Cash, who used a Martin. Settings include a 1959 Fender Strat, a 1968 Telecaster, a 1961 Gibson Les Paul standard, a Rickenbacker 12 string, a hollow-body Gretsch, a Martin acoustic, a Dobro resonator, an electric sitar, banjo and a dozen other variations."
Line 6, according to the post has been quite successful...
Read more from this interesting post @ The Disruption Group blog
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